10 Years After The Death Of The World’s Greatest Copywriter, His Reclusive Protégés Decide To Gather Together For A One-Off Event In Las Vegas To Reveal How They Are Adapting His Teachings Today, To Covertly Take Over Markets And Rapidly Build Multi-Million Dollar Businesses

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Despite passing away more than 10 years ago, the world’s greatest copywriter, Gary Halbert, is still helping entrepreneurs take over markets and rapidly build multi-million dollar businesses with his secrets.

I know, because his teachings have been pivotal in helping myself and my clients, generate over $1.45 billion in sales over the past 12 years.

Hi, my name is Ben Simkin. I've been featured in Forbes magazine, Inc. Magazine, and Huffington Post recently named me as 'The World's No.1 Facebook marketer'.

I started my first business 15 years ago.

During that time, I’ve spent hundreds of thousands of dollars on books, courses, coaching and mentoring.

I’ve met many smart marketers, business executives and entrepreneurs.

But the one person I’ve learned the most from - and to whom I owe much of the $1.45 billion in sales I’ve generated for myself and businesses I’ve worked with - is a man named Gary Halbert.

Now, almost nobody knows Gary outside of the marketing world (except for some famous Hollywood celebrities who Gary worked with)...

But Gary was the “Elvis Presley” of the direct response marketing and copywriting world.

And even after more than ten years after his passing, you can STILL see his influence.

Let me tell you about Gary.

In his twenties, he worked small Midwest towns as a traveling door-to-door encyclopedia salesman.

He then ended up working as a salesman with Pitney-Bowes and Standard Oil of Ohio. While working at Standard Oil, he became very interested—actually, obsessed—with direct mail.

After struggling through a few failed tests following “The Rules” of the then current-day “experts”, out of necessity, Gary invented “Gun-To-The-Head-Marketing”... and... used it to write what would become the most widely mailed sales letter in history.

A letter which had not only the distinction of being mailed close to 1 Billion times… but also… of being…

Mailed To Almost Every Household
In America Nearly 7 Times!

That truly launched the “Legend of Gary Halbert” and then he cemented it by continuing to defy the “experts” and industry norms.

He smashed sales record after sales record with his many seminal breakthrough ideas and cleverly-crafted copy.

He wrote record-smashing newspaper ads, magazine ads, web copy, direct mail pieces, infomercials, phone scripts and just about anything and everything where words are used to sell.

Even more impressively, Gary wrote record-breaking advertisements in more categories than any other copywriter in recent memory.

He wrote winning promotions in finance, cosmetics, diet, real estate, self-help, marketing, collectibles, genealogy, chiropractic, dentistry, water filtration and more.

A small sample of his many achievements, includes:

  • Writing what is regarded as the most widely-mailed sales letter in the world with close to 1 billion copies mailed. This sales letter built an organisation which employed 700 people, 40 of whom were needed just to make the bank deposits (this was back in the 70s where cheques were still used widely). The company turned over so much money, they even had a desk in the office for the dedicated tax agent the IRS allocated to them. The company was eventually sold years later for $90 million (around $300 million in today’s money).
  • Writing an ad for marketing legend and "9 Billion Man," Jay Abraham, which brought him in 602 potential clients. 
  • Creating winning promotional campaigns for all the biggest financial publishers in the world, including Phillips Publishing, KCI and Agora Publishing (which today turns over $500 million in revenue). One sales letter written for Phillips Publishing, which used a ‘penny’ to grab people’s attention, was mailed so many times, the Denver Mint had to make more pennies exclusively for the company and shipped them directly in box cars to the Phillips facility.
  • Writing two sales letters which alone pulled in almost $700 million dollars
  • Creating an ad for a company looking to raise money for their IPO which brought in enough qualified investors to produce nearly $200 million dollars.
  • Creating a promotion for a computer software and hardware company which took them from $3 million to $13 million a year.
  • Making one client so much money with their ideas, the client bought a minor league baseball team.
  • Helping turn someone who was so broke, he and his wife were living on peanut butter and jelly sandwiches - into a multi-millionaire with TV infomercials, Internet and direct mail promotions running everywhere. 
  • Giving legendary direct response marketer and copywriter Dan Kennedy his start in marketing (Dan got his first marketing job working for Halbert's Inc. in Bath, Ohio)
  • Making 75 million dollars for Robert Allen (author of the famous real estate book 'Nothing Down') 
  • Helping a furniture store in Denver sell so much stock, the owner had to hire 10 new full-time employees within the first two weeks just to keep up with the orders
  • Helping car dealer sell out every Rolls Royce he had in stock and every Rolls Royce he could back order in three days - with a single letter! 

The list goes on and on...

But all those accomplishments are still not his greatest contribution to the world of marketing and copywriting.

After racking up so many winners, selling so many different types of goods and services (more than $2 billion worth), in so many different types of media, Gary decided to create the first newsletter to dish out real-world advice from one of the best marketers and copywriters on Earth.

And, he titled it (cleverly enough)...

The Gary Halbert Letter

He launched the very first issue in the go-go 80’s (September 1, 1986, to be exact).

Back then, a one-year subscription cost $195.00 (which was unheard of at the time).

However, in 2001, in an effort to give back for all his good fortune, he took his (by then) world-famous newsletter online and began giving away the best marketing and copywriting advice, for free.

Soon, all the pros started copying his headlines, bullets, closing copy, offers... and now... to this day, you see his words being used in sales copy everywhere.

In fact, the beginning of Gary’s famous dollar-bill letters is almost certainly the most replicated piece of opening sales copy in the world of direct-mail.

Gary Halbert’s mark is everywhere because so many marketers around the world learned part of their craft directly from Mr. Halbert... or... they learned the business from mentors who learned their best secrets from Gary - including names like Dan Kennedy (who got his start working for Halberts Inc.).

This is why so many of today’s top direct marketers refer to Gary as the original “Copywriting Guru”... or even...

The Guru To The Gurus!

Top ad writer Paris Lampropoulos may have put it best when he said...

"In the world of copywriting, all roads lead back to Gary Halbert."

And it's true.

Gary Halbert is single-handedly responsible for having inspired and launched the careers of more of today’s top money-making copywriters than anyone in history...

Unfortunately, Gary passed away in 2007, at the age of 68 - leaving a huge void in the marketing and business world.

This April will mark his 80th birthday.

So to remember his impact on the whole marketing and business community…

… and his generosity in sharing his knowledge and experience to others... I, together with his two sons, Bond and Kevin Halbert (who are marketing experts in their own right), have decided to pull in some favors and organise a special event in Gary’s memory.

Announcing…

What You’ll Discover At The Gary Halbert Memorial Event    

Secure Your Seat And $1,034** Worth Of Bonuses NOW, Before Spots Run Out

EVENT DETAILS

Terms & Conditions

By purchasing a ticket, you agree to the following terms and conditions:

1.The Seller reserves the right to add, withdraw, reschedule or substitute presenters and/or vary advertised content, prices, venues, seating arrangements and audience capacity.

3. You may not be permitted to take into the event, or use, cameras or other photographic or recording equipment (including mobile phones).

4. Tickets are not refundable and cannot be transferred. 

5. The Seller reserves the right to refuse entry to anyone they deem unsuitable to attend.

The Gary Halbert Memorial Event

We’ve pulled in some favors to get a lot of Gary Halbert’s protégés - people who personally lived with him, worked with him, and studied with him - together, to 'spill their marketing secrets' and celebrate what would have been Gary Halbert's 80th birthday.

These people have all gone on to be masters in their niches and industries - adapting what they learned from Gary to changing technologies and markets.

Most of them do NOT publicly speak or teach, instead choosing to spend their time actively competing ‘in the trenches’.

But because of the life-changing impact Gary had on them, they’ve agreed to come out of the woodwork for this special occasion and generously share, like Gary did, how they are applying his teachings, and dominating markets TODAY.

This is the largest gathering of Gary Halbert protégés ever, and will probably never happen again.

The presenters include:

  • John Carlton - John started out as the “bad boy” freelance copywriter snuck through the back doors of Los Angeles advertising agencies to do the hard-core sales jobs their staff writers couldn’t pull off. He’s been called “the most respected and ripped-off copywriting wizard alive”, because so many of his ads are still used as templates by other marketers. 
  • Ed Dale - Following some shrewd investments and even shrewder business decisions, Ed Dale's fortune has now multiplied to double digit millions. Gary worked extensively with Ed Dale on numerous projects.
  • ‘Million Dollar’ Mike Morgan - A highly sought after, top copywriter for billion-dollar direct response company, Agora.
  • Caleb O'Dowd - Another master copywriter who is the King of Print and has made tons of money in supplements. 
  • Sam Markowitz - Gary’s last protégé, and a very successful copywriter sought out by everybody all over for his brain power. 
  • Amit Suneja - who has built multi-million dollar anti-aging and skincare companies.
  • Kevin and Bond Halbert - Gary’s sons, who worked on projects with their father and gained unparalleled insight into their father’s marketing mind.
  • Nancy Halbert - Nancy was Gary’s wife and stood by him through the ups and downs (including times when they went without water and electricity in their house, just so they could use that money to do test mailings). She will share never before-told stories about Gary Halbert and share what made him tick and what made a difference when he was going from zero to hero.

Days 1 & 2

On Days 1 and 2, you will discover the fundamental principles Gary taught, which allowed him to sell over $2 billion worth of products and services.

This includes stuff which Gary NEVER publicly taught in seminars or in his widely-read newsletter, but only revealed to the protégés who actually worked with him on projects.

You’ll also discover absolutely new strategies and methods from his protégés which have never been revealed before and are actively working RIGHT NOW.

They will be revealing EXACTLY how they are taking the principles they learned from Gary, and adapting them in today’s markets. This is up-to-date information from people who are actually ‘in-the-trenches’ building multi-million dollar companies.

Here’s a detailed outline of what will be covered in Days 1 and 2:

Research

Top marketers and copywriters spend 80 - 90% of their time on research.

They know that the key to crafting an irresistible offer and sales message is to understand how their prospect thinks, feels and acts, and what their deepest problems, fears, frustrations and dreams are.

They also know that the most powerful ideas and effective words are discovered through deep research, not made up by some clever creative process.

You will discover how the best marketers and copywriters do their research, including:

  • The best places to do your research (Gary Halbert often taught using the SRDS, but you will discover other more modern and effective places to do research on your market)
  • How to identify the ‘hot buttons’ and emotional ‘triggers’ which make your ideal prospects pull out their wallet and buy
  • How to find hot markets where prospects are HUNGRY for and willing to pay BIG money to solve their problems

Passing The “Google Sniff Test”

If you're selling anything that's got a decent price point, people are going to Google your company and your product or service, to see if you can be trusted.

If they can’t find anything, or worse, find something negative, you will NOT pass the ‘Google Sniff Test’ and your prospect will NOT buy from you.

Which is why we will show you:

  • The top 5 sites which typically show up when someone Google’s a product, service or company
  • How to control the message on those sites so people end up convinced you are THE to buy from after Googling you

Traffic

If you don’t have traffic going to your website, landing pages or sales page, you aren’t going to be making any sales.

However, it’s not just about getting MORE traffic.

It’s about getting more of the RIGHT traffic.

THAT’S the key to profitably growing your business.

So at the event, we will cover:

  • The different sources of traffic and which ones are best for different types of products and markets (for example, the best one to reach people under 30, the best one to reach the baby boomer generation, etc.)

Headlines

Thanks to technology and a busier pace of life, your prospects are bombarded with more distractions than ever before.

If you want to get their attention, you MUST be able to craft headlines which stop them in their tracks.

We’ll show you:

  • How to create dozens of killer headlines in under four minutes each (you can also use this to create attention-grabbing titles for books, podcasts, Facebook groups, Youtube channels)

Openings

So you’ve crafted a killer headline and gotten the attention of your prospect.

You now have a few seconds to convert that attention into interest.

Get it right, and your prospect will keep listening to your sales message.

Get it wrong, and you have ZERO chance of making the sale.

During this part of the event, we will show you:

  • Exactly what to say at the beginning to makes sure prospects read or listen to every word of your sales message

Stories

People will gladly pay to read 500-page books and sit through 3 hour movies, as long as there is a good story in it.

That’s because we’re wired for stories.

Stories make us THINK.

Stories make us FEEL.

And stories make us ACT.

You can use them in your marketing to multiply your results dramatically - even in the most skeptical markets.

However, you have to know how to tell the RIGHT stories, and know how to tell them in the right WAY.

We’ll show you:

  • How to find powerful stories to sell your product or service. A lot of people ask how to come up with a good story. The truth is, good stories are not made up. Good stories are FOUND. You’re going to find out how to uncover powerful stories from your clients, industry, products and services. 
  • How to structure your story
  • What to put in your story and what to leave out
  • What people are secretly thinking in their mind as they are reading your story and what to add into your story to address those questions and concerns

Bullets

Bullets tease key features and benefits of your product or service. When done right, bullets will increase the desire your prospect has for your product or service, and advance the sale.

In fact, you may even find prospects deciding to purchase because of ONE single bullet.

In the section of the event, you will discover:

  • A never-before-revealed 4-step formula for writing killer bullets (you can use this to beat your competitor’s ads nearly every time)

Testimonials

Testimonials can give prospects the reassurance they need to buy.

But only if the testimonials address the exact concerns your prospects have AND sound genuine.

Sadly, most businesses do not collect testimonials like this.

We’ll help you avoid this mistake and show you:

  • The simple formula for getting the exact testimonials you need to make more sales. Get each and every customer to say exactly what you want them to say about your product in their own words - guaranteed

Close

It’s not over until your prospect opens up their wallet and the sale is made.

Which is why it is so important to close your sales message strongly.

You want to eliminate any doubt or concern in your prospect’s mind and make them 100% confident in their purchase.

We will show you:

  • Specific closes to help you effortlessly close even the biggest deals (including Gary's infamous and hyper powerful “what if” close for high ticket sales. This one closing argument alone will take every serious buyer stuck on the fence and kick them over on to the buying side. Even the top copywriters in the world don't know this closing argument unless they heard it from a Halbert.)

Risk Reversal

Show full confidence in your product or service with the right risk reversal offer, and watch your sales increase.

In this section, we’ll show you:

  • The different forms of risk reversal (the common ‘money-back guarantee’ is only ONE of many ways to ‘reverse the risk’ and often not the most effective), when to use each one, and how to word them properly so you don’t attract serial refunders or bad customers

Ordering Instructions

If you sell products or services online, you’ll know how costly shopping cart abandonment can be to your bottom line.

And you’re not alone.

Studies have shown that on average, only 20 - 40% of people who start the checkout process, actually complete the purchase.

Which means that 60 - 80% of people who decide to buy from a sales page, never actually do.

We’ll show you:

  • How to minimize lost sales due to cart abandonment, with the right ordering instructions.

The P.S.

Many prospects will immediately skip right to the end of your sales page without reading the rest.

Adding a powerful P.S. is a great way to force them to go back and read the entire sales message - thus increasing your chance of making the sale.

You’ll discover:

  • Bond Halbert’s famous ‘P.S. trick’ which forces all types of readers to consume your entire sales message

Editing Copy

Great copywriters often spend just as much time EDITING their copy, as they do WRITING their copy.

And this is often what separates GREAT, sales-record-shattering copy from good, ‘profitable enough’ copy.

Now, while top copywriters will tell you about the importance of editing copy, only two copywriters have ever taught HOW to do it, one of whom will show you his exact method at this event.

You will discover his:

  • Comprehensive 33-step copy editing formula to make your sales copy more engaging, persuasive and easy-to-read (the inventor of this method edited a professional copywriter’s sales letter using this formula and was able to increase sales by 400%). Every member in attendance will also receive a notepad with this editing formula checklist printed on every page.

Upsells

Strategically designed and placed upsells can double, triple, even quadruple your profits from a marketing campaign.

We’ll show you:

  • Exactly how to create and make upsell offers your buyers will love

Thank You Page & Stick Letter

Most amateurs only focus on getting the sale.

Pros, on the other hand, think about everything AFTER the sale is made as well - often doubling or even tripling their profits in the long run as a result.

In this section, we’ll dive into two important, but often-neglected, post-sale elements - the ‘thank you’ page and the ‘stick letter’.

We’ll show you:

  • How to write a ‘thank you’ page and ‘stick letter’ to provide post-purchase reassurance (this will reduce refunds and set people up to buy more in the future)

Scaling

There’s no point spending the time to build a profitable marketing campaign if it only ends up yielding a few hundred dollars a day in profit.

What will give you the income and freedom you crave is knowing how to SCALE small but profitable campaigns, in monster promotions which bring in thousands or even TENS of thousands of dollars in profit per day.

However, very few people are able to do it successfully.

That’s because there is an art and science to scaling profitable campaigns (It’s not as simple as spending more money on what you’re already doing).

We’ll show you:

  • How to quickly, easily and SAFELY scale even modestly profitable campaigns into monster promotions worth millions

And Many More Little-Known Marketing ‘Hacks’

Including:

  • How to get Amazon to promote your book on your behalf for FREE
  • The best 3 subject lines to use if you NEED to get your email opened and read (it's so powerful, you can only use it a handful of times)
  • How to get the name, email and physical mailing address of Amazon buyers so you can market more products and services to them. (Amazon is a great distribution channel but does NOT give you the details of who buys your products. But you’ll discover a dead-simple and easy way to collect the name, email and address of people who buys your product.)
  • How to reduce bad product reviews
  • Struggling to come up with a great subject line? Two places you can use to find inspiration for as many subject lines as you want

Day 3 - UPGRADE OPTION - VIP DAY   

After a content-packed first two days, we will be offering a select number of people the option of a special extra ‘VIP day’.

This optional extra day is when you can interact with the all the experts which are presenting, and get them to solve your specific business problems.

You will be able to tell these experts what your goals are, what your problems are and have them come up with personalized solutions on what to do or simply provide a critique on what you are doing.

You’ll also get the benefit of listening in on the solutions which these experts provide to other people in the room (solutions to problems you may not even know exist, or will encounter in the future).

The value of this extra VIP day is incredible and unprecedented.

Some of these experts, charge $1,000 - $2,500+ per hour for consulting. While the rest don’t even make themselves available to people outside of their tightly-held network.

On this optional extra day, you will have access to them for eight hours, solving problems and watching them work their magic on YOUR business.

It’s like getting a top crack marketing team at a discount of over $10,000.

And this is possibly the ONLY time you will be able to have all these experts together in a room to seek advice from.

Spots are extremely limited.

This is not some false scarcity move.

There are only eight hours in the day so we need to cap the number of attendees to ensure everyone gets a chance to ask their questions.

Instead Of ‘Giving You A Fish’, We Will Teach You HOW TO ‘Fish’

Unlike many popular events, seminars or courses targeted at beginners - all presenters will be diving deep and showing you the thought process and inner workings behind successful businesses and marketing campaigns.

They won’t just be giving you tactics which are working NOW, but also equip you with the tools and knowledge to be able to succeed regardless of any changes that happen in technology or marketplaces.

This is very important because the truth is, no one ever knows what changes are coming up.

You will continue to profit while other business sink under the wave of changes which inevitably occur.

Network With Top Marketers 

Business veterans know that the biggest deals often happen from meeting people face-to-face and having a conversation in person.

There is just something about it which generates trust and rapport like nothing else, and is hard to replicate through online conversations, phone calls or video conferences.

This event will provide you with the chance to meet and form profitable business relationships and partners with top marketers and entrepreneurs on the planet.

Maybe you are a traffic guy who needs a top copywriter.

Maybe you are a copywriter who is looking for a great direct response business owner to partner with.

There is a VERY high chance that you will meet people and form mutually beneficial and highly profitable long-term relationships - and this alone could be worth 100x the price of admission.

Proven, Up-To-Date Marketing Secrets From Experts Currently Working ‘In The Trenches’

Every single person presenting at the event is a practitioner. They all own multi-million dollar companies or are working for multi-million dollar companies.

What they will share with you is NOT untested theory made up by some perfectly polished ‘guru’ who knows how to present on stage but isn’t a true expert.

They are also ALL still actively working ‘in the trenches’. What they will share with you is all based on what is working RIGHT NOW, not what was working two, five or even ten years ago.

A Pitch-Free, Content-Filled Event

There will be NO PITCHING. Other events are designed to get people into a room and then sell them more products and services.

Here we will show you how to make money without asking for anything beyond the price of admission.

We do this to honor the legacy of Gary Halbert, who always made sure his events were pitch-free and content-filled.

To make attending this event a complete ‘no-brainer’, we’ve organised some complementary, profit-boosting bonuses for everyone who attends.

Bonus #3 - The Mastermind - 6-Figure Social Media Group Masterclass - Valued At $97

Apply what you learn at this event to one of the most powerful marketing channels on the planet today: social media groups.

In a rare masterclass with the leader of the largest insurance group on social media in North America, you will discover the roadmap to growing a thriving and profitable social media group from someone who has grown one from scratch, to over 13,000 members - and used it to make over $700,000 in sales.

Bonus #4 - Ben Simkin - The Mastermind Consulting Transcripts Vol. 1 - Valued At $197

The Mastermind is a $20,000 a year mastermind program run by top marketing expert, Ben Simkin.

In this bonus, you will find transcripts of consults between Ben and mastermind members.

Topics covered, include:

  • Selling High End Coaching Programs
  • Generating Qualified Leads For A High-End Investment Service
  • Marketing An Online Course
  • Picking The Right Target Market And Overcoming Procrastination
  • Landing High-Paying Clients For A Marketing Agency
  • Turning Knowledge And Skills Into Courses And Then Selling Them
  • Hiring High Quality Sales People
  • Getting Motivation To Move Forward
  • Creating A Unique Offer And Standing Out In A Crowded Marketplace
  • Common Business Owner Challenges
  • Getting Back Up After Losing A Major Client

Bonus #6 - The Mastermind - Mindset Acceleration Masterclass - Valued At $97

There is a little-known methodology which is helping entrepreneurs uncover and remove the unconscious mental roadblocks which are holding them back from greater success.

For example, one entrepreneur had spent 6 months in a deep depression after going from earning $30K to $80K a month to ZERO dollars per month.

No matter what she did, she couldn't bring herself to get back to what she was earning despite knowing she had the to SKILLS and experience to do so.

After just 3 days using this methodology, she jumped out of bed, made sales calls and booked $10,000 worth of work.

This is just one example, of many.

Now, normally, this methodology has only been available to people paying upwards of $5,000 for in-depth, one-on-one sessions.

But in a rare 1-hour masterclass for our Mastermind members, the creator of this method generously distilled and share the most practical elements for entrepreneurs, to help them overcome unconscious mental roadblocks holding them back from success.

Bonus #5 - The Mastermind - Hiring A-Players Masterclass - Valued At $197

Once you apply what you learn at this event, you may find yourself needing to hire more people as your business grows.

In this bonus, you will discover a proven method attract top candidates in as quickly as 24 hours, for as little as $5 each, and hire the right one WITHOUT having to waste hours going through cover letters, resumes and interviews

In the masterclass, you will discover a unique method developed by top marketer, Ben Simkin, to hire A-players for his companies, including:

  • How to put a Facebook ad campaign together to target and attract your ideal candidates in as quickly as 24 hours for as little as $5 each using Facebook (You can fill your position in as little as a week by attracting 20-30 applicants in a short amount of time)
  • How to automatically filter out mediocre candidates and duds without wasting precious time sifting through resumes or conducting interviews
  • How to attract A-Players to your company and role (if you want the best, you need to know what will attract them to your specific job. HINT: It goes way beyond just salary.)

Frequently Asked Questions        

Who is this event for?

Direct response marketers, copywriters and business owners who use direct response marketing to sell their products or services will benefit from attending this event.

You will discover the fundamental marketing and copywriting principles Gary taught, which allowed him to sell over $2 billion worth of products and services.

This includes stuff which Gary NEVER publicly taught in seminars or in his widely-read newsletter, but only revealed to the protégés who actually worked with him on projects.

You’ll also discover absolutely new strategies and methods which have never been revealed before and are actively working RIGHT NOW.

Gary Halbert’s protégés will be revealing EXACTLY how they are taking the principles they learned from Gary, and innovating upon them in today’s markets. This is up-to-date information which is working right now, from people who are actually ‘in-the-trenches’ building multi-million dollar companies.

Where is this event being held?

The event will be held at the Bellagio Hotel, Las Vegas

When is this event being held?

12th, 13th, 14th June 2018 (14th June for VIP Tickets Only)

What time does the event start/finish each day?

The sessions start at 9am each day and will conclude at 5pm.

How do I get there?

If you are flying in, there are a number of convenient options to the event location from McCarran International Airport. You can catch a taxi straight from the airport.

Where should I stay?

The event will be held at the Bellagio and this is a convenient place to stay. Otherwise, there are a wide range of great hotel options nearby depending on your budget and personal preferences.

Gary Halbert passed away more than 10 years ago. Is the stuff being taught at this event work in TODAY’S market?

Gary Halbert’s protégés will be revealing EXACTLY how they are taking the principles they learned from Gary, and innovating upon them in today’s markets. This is up-to-date information which is working right now, from people who are actually ‘in-the-trenches’ building multi-million dollar companies.

Is there a dress code?

Business casual is fine.

Is this going to be a pitchfest?

There will be NO PITCHING. Other events are designed to get people into a room and then sell them more products and services.

Here we will show you how to make money without asking for anything beyond the price of admission.

Can I reserve a spot?

Unfortunately, due to the very limited nature of this event, all tickets are sold on a first-come, first-serve basis. The only way to ensure your spot is to pay in full.

About Your Presenters

Bond Halbert is the youngest son of Gary C. Halbert, a legend who many think is the greatest copywriter who ever lived except Bond is a lot more than just a famous copywriter's son.

Bond was the first person Gary taught his unique brand of marketing to on a full-time basis and his unusual early education in the world of direct marketing was documented in a book of letters his father wrote to him which became a cult classic among copywriters and direct marketers.

Gary spent more time working with his son Bond than anyone else on Earth and it really shows.

Together with his brother... Kevin and Bond are responsible for millions of dollars in sales of info products of their own and because of them, TheGaryHalbertLetter.com now enjoys more traffic than ever before.

After Bond's updated version of The Boron Letters hit #1 on Amazon it became clear he inherited the ole Halbert mojo and now business owners and marketing professionals are trying to tap him for everything direct response related.

Professional copywriters from around the world are always seeking his truly unique strategies and Bond is often hired by many marketing pros to attend masterminds for his fresh ideas.

By showing how his dad's principles can be applied in today's modern world, Bond has also helped turn the Gary Halbert legacy into an ongoing Halbert Family Institution of Copywriting.

Bond’s most recent book The Halbert Copywriting Method Part III shot straight to #1 and is now the definitive source for editing copy and he is proving to be one of the best copywriting instructors the world has ever seen.

Bond Halbert

...................

In one of his famous newsletters, Gary Halbert had this to say about Ed:

"Following some shrewd investments and even shrewder business decisions, Ed Dale's fortune has now multiplied to double digit millions.

Ed has now started to create websites and has set out to learn everything he can about how to make those websites more profitable. He told me recently every marketing book he has read, every audio or video tape he has listened to or watched, every seminar he has attended, all pointed him to me, Sir Gary of Halbert, as the best copywriter and direct marketer online today.

Naturally, I would be the last to deny that... so... when Ed rang me up on the blower (that's Australian meaning 'he called me on the phone') I invited him to visit me in Miami. I learned a lot about Ed during our visit. One of the things I learned about him is, he always attempts to seek out and then work with only the very top people in their chosen fields of expertise. Another (of many) things I learned was Ed had five operating websites... and... each of those websites was as different from each other as they could possibly be.

Anyway, Ed and I chatted for a bit and then I told him about how I know more about increasing website profits than anyone else in the world. And, we made a dinner bet. The bet was, I could show him how to make a simple change to each of his websites which would exponentially increase his profits... immediately... on each of the sites. If I failed, I'd owe him dinner. If I won, he'd owe me dinner. I also told him this was only one of about a dozen website profit breakthroughs I had made...

And Nobody Else In The World
Knows About Them!

Let us mush on: Ed returns to Australia and makes the change I told him to make to all five of his websites. Soon, he calls me: "Well mate, it looks like I owe you a dinner!"

"Why is that?" I asked, "did my suggestion work out for you?"

"Work out? Bloody oath mate! What you told me to do increased the profitability of every one of my five websites... immediately! The lowest profit increase was 300% and the highest was about 1,000%!" (NOTE: I'll bet you a dollar to a donut that anybody who visits those sites will not be able to detect the profit-making secret I had Ed incorporate in them. It's something so sophisticated... even though it's elegantly simple... it's invisible to almost everybody.)

Anyway, I then reminded him this was only one of about a dozen secrets I have developed to increase website profitability. And, that if he would come to my Miami seminar (the one I just finished), he could learn the other secrets.

What Ed did amazed me...

First, he moved from Australia to London to be closer to me and the United States. Then, he DID attend my seminar... and... he was one of the guest speakers.

Ed Dale and I have now made a business arrangement. I am no longer for hire as a copywriter. I won't take on a single client. All I'm going to do from now on is work with Ed, keep writing my newsletter and, finish up a few unfinished marketing chores I owe a few people."

When Bond and Kevin put together their first tribute CD, Ed Dale was one of the people they reached out to.

His last 10 sales letters/video scripts have been responsible for 32 million dollars in sales.

At the event, he will share how Gary was so ahead of the field and in reality - to this day.

Ed Dale

...................

Ben Simkin's achievements in the business and marketing world have been nothing short of phenomenal. He is widely acknowledged as one of the world's top marketers, a business growth and optimization expert, a Facebook advertising legend, and a pre-eminent business leader who can increase sales by hundreds of millions of dollars with innovative, little-known strategies. But before we begin...

The Huffington Post called him "the world's number one Facebook marketer." And though Ben's world-class expertise in Facebook marketing is undeniable, his expertise, knowledge and strategies extend far beyond one media channel.

He is a business leader, business and marketing strategist, mentor and teacher who has not only helped companies add hundreds of millions of dollars in revenue, but also helped turn around struggling businesses facing disaster and helped budding entrepreneurs build profitable, wildly successful ventures from scratch and become recognised industry leaders themselves.

Over the past 12 years he has generated over $1.45 billion in sales for himself and his clients across multiple industries - with companies ranging from small startups, to industry juggernauts already turning over 9-figures or more.

It is this unique combination of both breadth AND depth of experience that makes him such an effective leader and guide to those seeking to emulate his success in business and marketing.

Access to his unique talents and expertise has usually been reserved for private clients who can afford his high fees. However, his passion to share his knowledge and help more entrepreneurs and business owners through The Mastermind, has led to an unprecedented and unparalleled opportunity for a select group of entrepreneurs and business owners to experience massive transformation using Ben's strategies.

Ben Simkin

...................

Caleb O’Dowd is one of the Top Direct Response Marketers and worked for 3 years shoulder to shoulder with the late Gary Halbert, a man widely considered one of the greatest direct response marketers and copywriters of his era.

Caleb started his own direct response business in the nutritional industry. He and his brother John started MultiChannelMarketing.com, where they help direct response companies grow their businesses in multiple channels, such as direct mail, magazines, newspapers, online, and more.

Cutting his teeth working with Gary Halbert for years, he worked on creating direct marketing campaigns across dozens of industries and across most of the main offline and online direct marketing channels.

Caleb’s brother, John, was working at the time for a Fortune 100 company in senior management, overseeing the development and launch of large world-wide projects.

Caleb O'Dowd

...................

Amit Suneja drove down 24 hours from New York To Miami to meet Gary Halbert.  In brief time he was asked by Halbert to join him for a ride on his boat.  Once on the boat, Amit was asked by Halbert to be dropped off at a restaurant and steer the boat back to the marina.

Trying to find his way back, Amit got so lost in the ocean that he couldn’t see any land mass whatsoever.  He called Halbert on his cell phone.  Gary told Amit, “you’re on your own,” and to “figure out” his way back to the marina. After spending what seemed like an eternity Amit made it back to the marina tanned like a ripe tomato. This was his first day in the Halbert house of wild adventures.

Since then, a life-changing ride began where Amit became Halbert’s road dog, chef, chauffeur, janitor, co-conspirator, protégé, and friend.  He’s the last person Halbert saw before he passed away.  The profound truths Halbert shared on his last day with Amit have forever transformed him for the better and given him an unfair advantage in this world.

Amit is a serial entrepreneur, who has built, bankrupted, skyrocketed, and sold businesses related to natural health supplements, technology, and skincare.

He’s been a professional direct response copywriter and ad-man for some of the biggest clients in the world ranging from New York Times Bestsellers to information marketers to manufacturers of consumer goods.

Every day, he relentlessly fights on the front-lines of ad-creation to conquer more market share and profits for his clients, gets his nose bloodied, his ass kicked, and yet comes out victorious in the end!  And he goes sword-to-sword against the best ad-men and marketing experts in the world...

"Anytime. Anywhere. Anyplace!"

Back in 2005, he started his skincare business with a massive budget of $2,500 that skyrocketed in a few years into a raging success doing tens and tens of millions annually. It was an exhilarating and giddy ride. In 2012, he sold his shares in the company.

Currently, he heads his nutritional supplement business, Dr. Harmony, and his new anti-aging skincare company, Om3.

He’s an expert at taking startups whether a company or an organization and grows it exponentially to new heights.

He'll guide you to the promised land of entrepreneurial success, so you don't get lost at sea and try to "figure it out" alone.

Amit Suneja

...................

I first met Gary Halbert at a Jay Abraham party in Palos Verdes in 1987. Gary had just recently served his time in Boron, was rude, obnoxious, arrogant and preening…

… and I liked him immediately.

I’d been working in the “corporate” side of direct response marketing as a hot-shot up and coming freelance copywriter (working with Agora, Phillips Publishing, Rodale and the lot)…

… and the Big Biz aspects of that gig bored the living hell out of me. There was very little risk-taking. You toed the line as a writer.

Enter Gary, with his focus on the balls-to-the-wall entrepreneurial world (where they eat risk for breakfast)…

… and I knew I had to join this man’s team. I shit-weaseled my way into a job writing for him, we became fast friends (cuz we’re so much alike)…

… and for the next several years we pioneered some of the most important elements of the entrepreneurial world that are now regular features (like the big marketing seminar, getting paid royalties as a writer, and the very effective “hot seat” style of speed-consulting to solve biz problems).

I gave up a million-dollar career in the Big Biz side of the direct response game, and never looked back. I learned more while just road-dogging around with Gary than I ever did in the staid halls of the buttoned-up corporate beasts…

… and the lessons still hold today. He understood marketing and selling and business like no one else I’ve ever met.  

Gary also forced me into the guru world in 2001, insisting I write my first book (“Kick-Ass Copywriting Secrets of a Marketing Rebel”), and staunchly supporting me during the early years of my new career.

We were pals, writing partners, essentially family…

… and no, I still can’t tell you about many of the adventures we had.

But the stories I can tell you are still legendary, and comprise the most exciting part of my life in advertising.

It’s only right to be celebrating Gary this way.

John Carlton

...................

Known as Gary Halbert’s last protégé, Sam is is both a marketing strategist and a copywriter. He creates multi-media marketing campaigns that make his clients tens of millions of dollars. Before the age of 30, his work had already made a client over 100 million dollars online.


Today, Sam runs The Sam Markowitz Group, with a heavy focus on marketing consulting, mass market advertising and direct response brand building.

Sam Markowitz

...................

“Million Dollar Mike” Morgan got his name for his uncanny ability to write copy that consistently brings in million dollar results. He’s written in the most competitive niches online, including health, marketing and financial.

And when it comes to hitting triggers that make people buy, Mike is among the elite. He has written sales copy for offers converting as high as 31%. He’s done 47 product launches since 2005, the largest with sales of $17,000,000 as well as a host of multi-million dollar launches.

Mike started on the web back in the Dotcom boom days in 1996 by founding the first bond investment online brokerage in the world. He’s been interviewed or mentioned in a who’s who of the financial press from BusinessWeek to Dow Jones News. After selling his brokerage, he trained under John Carlton, Gary Halbert and others, quickly becoming one of the most sought out copywriters in the world. Mike is also a member of the prestigious Bencivenga 100.

What Mike is well known for in marketing circles, is his uncanny ability to craft offers that sell like magic. He’s consistently added value to offers that make saying “yes” almost automatic. Mike’s an insider with some of the most illustrious copywriters and marketers in the world and has a deep bag of tricks. He holds multiple controls with top players in marketing, including Agora Financial.  

Mike is also a guest star coach for John Carlton’s Simple Writing System and seminars.

Mike Morgan

...................

Plus 6 Mouth-Watering Bonuses Worth $1,034 For Attendees**    

Bonus #1 - Notes From Bond And Kevin Halbert’s First Ever Marketing Seminar In Australia - Valued At $249 (**Included ONLY If Ticket Purchased Before 30th April 2018**)

It took more than 6-months of non-stop begging and pleading…

And cost over $70,000…

But last September, Australian marketing expert, Ben Simkin FINALLY managed to convince two reclusive marketing experts, Kevin and Bond Halbert, to fly across the Pacific Ocean and share their secrets to his Mastermind group, in their first ever event in Australia.

While the recording of the event cannot be released to the public, Ben inked an agreement to release the detailed notes one of his team members diligently took during the event.

These notes capture every tip, technique and strategy covered in the event.

Which gives you the chance to discover these secrets WITHOUT needing to fork out $4,500 per ticket plus airfares and hotel costs, like the original attendees.

Bonus #2 - Ben Simkin’s Facebook Ad Swipe File - Valued At $197 (**Included ONLY If Ticket Purchased Before 31st May 2018**)

With over $1.45 billion in sales generated using Facebook marketing, Ben Simkin was named by the Huffington Post as the world’s no. 1 Facebook marketer.

His achievements have also been featured by Forbes magazine and Inc magazine.

When you attend this event, you will also receive a swipe file containing some of Ben’s highest converting Facebook Ads.

*All bonuses are digitally delivered and you will receive access to these bonuses at the event.

**Certain bonuses only available for attendees who purchase a ticket before a certain date (see above for details)

Standard Admission

RESERVE MY SEAT

Includes:

  • Admission To Days 1 & 2 (Including Lunch and Refreshments)
  • Bonus #1 - Notes From Bond And Kevin Halbert’s First Ever Marketing Seminar In Australia - Valued At $249 (**Included ONLY If Ticket Purchased Before 30th April 2018**)
  • Bonus #2 - Ben Simkin’s Facebook Ad Swipe File - Valued At $197 (**Included ONLY If Ticket Purchased Before 31st May 2018**)
  • Bonus #3 - The Mastermind - 6-Figure Social Media Group Masterclass - Valued At $97
  • Bonus #4 - Ben Simkin - The Mastermind Consulting Transcripts Vol. 1 - Valued At $197
  • Bonus #5 - The Mastermind - Hiring A-Players Masterclass - Valued At $197
  • Bonus #6 - The Mastermind - Mindset Acceleration Masterclass - Valued At $97
RESERVE MY SEAT

$1,997

VIP Admission

RESERVE MY SEAT

Includes:

  • Admission To Days 1 & 2 (Including Lunch and Refreshments)
  • Admission To VIP Day 3
  • Bonus #1 - Notes From Bond And Kevin Halbert’s First Ever Marketing Seminar In Australia - Valued At $249 (**Included ONLY If Ticket Purchased Before 30th April 2018**)
  • Bonus #2 - Ben Simkin’s Facebook Ad Swipe File - Valued At $197 (**Included ONLY If Ticket Purchased Before 31st May 2018**)
  • Bonus #3 - The Mastermind - 6-Figure Social Media Group Masterclass - Valued At $97
  • Bonus #4 - Ben Simkin - The Mastermind Consulting Transcripts Vol. 1 - Valued At $197
  • Bonus #5 - The Mastermind - Hiring A-Players Masterclass - Valued At $197
  • Bonus #6 - The Mastermind - Mindset Acceleration Masterclass - Valued At $97
RESERVE MY SEAT

$3,294

Date: 12th, 13th, 14th June 
(14th June for VIP Tickets Only)

Location: Bellagio Hotel, Las Vegas

Event Details:

Standard Admission

RESERVE MY SEAT

Includes:

  • Admission To Days 1 & 2 (Including Lunch and Refreshments)
  • Bonus #1 - Notes From Bond And Kevin Halbert’s First Ever Marketing Seminar In Australia - Valued At $249 (**Included ONLY If Ticket Purchased Before 30th April 2018**)
  • Bonus #2 - Ben Simkin’s Facebook Ad Swipe File - Valued At $197 (**Included ONLY If Ticket Purchased Before 31st May 2018**)
  • Bonus #3 - The Mastermind - 6-Figure Social Media Group Masterclass - Valued At $97
  • Bonus #4 - Ben Simkin - The Mastermind Consulting Transcripts Vol. 1 - Valued At $197
  • Bonus #5 - The Mastermind - Hiring A-Players Masterclass - Valued At $197
  • Bonus #6 - The Mastermind - Mindset Acceleration Masterclass - Valued At $97
RESERVE MY SEAT

$1,997

VIP Admission

RESERVE MY SEAT

Includes:

  • Admission To Days 1 & 2 (Including Lunch and Refreshments)
  • Admission To VIP Day 3
  • Bonus #1 - Notes From Bond And Kevin Halbert’s First Ever Marketing Seminar In Australia - Valued At $249 (**Included ONLY If Ticket Purchased Before 30th April 2018**)
  • Bonus #2 - Ben Simkin’s Facebook Ad Swipe File - Valued At $197 (**Included ONLY If Ticket Purchased Before 31st May 2018**)
  • Bonus #3 - The Mastermind - 6-Figure Social Media Group Masterclass - Valued At $97
  • Bonus #4 - Ben Simkin - The Mastermind Consulting Transcripts Vol. 1 - Valued At $197
  • Bonus #5 - The Mastermind - Hiring A-Players Masterclass - Valued At $197
  • Bonus #6 - The Mastermind - Mindset Acceleration Masterclass - Valued At $97
RESERVE MY SEAT

$3,294

Date: 12th, 13th, 14th June 
(14th June for VIP Tickets Only)

Location: Bellagio Hotel, Las Vegas

Event Details:

Standard Admission

RESERVE MY SEAT

Includes:

  • Admission To Days 1 & 2 (Including Lunch and Refreshments)
  • Bonus #1 - Notes From Bond And Kevin Halbert’s First Ever Marketing Seminar In Australia - Valued At $249 (**Included ONLY If Ticket Purchased Before 30th April 2018**)
  • Bonus #2 - Ben Simkin’s Facebook Ad Swipe File - Valued At $197 (**Included ONLY If Ticket Purchased Before 31st May 2018**)
  • Bonus #3 - The Mastermind - 6-Figure Social Media Group Masterclass - Valued At $97
  • Bonus #4 - Ben Simkin - The Mastermind Consulting Transcripts Vol. 1 - Valued At $197
  • Bonus #5 - The Mastermind - Hiring A-Players Masterclass - Valued At $197
  • Bonus #6 - The Mastermind - Mindset Acceleration Masterclass - Valued At $97
RESERVE MY SEAT

$1,997

VIP Admission

RESERVE MY SEAT

Includes:

  • Admission To Days 1 & 2 (Including Lunch and Refreshments)
  • Admission To VIP Day 3
  • Bonus #1 - Notes From Bond And Kevin Halbert’s First Ever Marketing Seminar In Australia - Valued At $249 (**Included ONLY If Ticket Purchased Before 30th April 2018**)
  • Bonus #2 - Ben Simkin’s Facebook Ad Swipe File - Valued At $197 (**Included ONLY If Ticket Purchased Before 31st May 2018**)
  • Bonus #3 - The Mastermind - 6-Figure Social Media Group Masterclass - Valued At $97
  • Bonus #4 - Ben Simkin - The Mastermind Consulting Transcripts Vol. 1 - Valued At $197
  • Bonus #5 - The Mastermind - Hiring A-Players Masterclass - Valued At $197
  • Bonus #6 - The Mastermind - Mindset Acceleration Masterclass - Valued At $97
RESERVE MY SEAT

$3,294

Date: 12th, 13th, 14th June 
(14th June for VIP Tickets Only)

Location: Bellagio Hotel, Las Vegas

Event Details:

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